
The task was to design a logo for the film producer Martin Maria Leckert. In a personal meeting he came across as a fun and very positive person with a good sense of humour who is very passionate about creating good kids movies. During our conversation he told us that there were a few points that should be included and were important to him. He mentioned that he loves strawberries, has a special connection to whales and has even given himself the nickname “the Whale”. In my design I wanted to incorporate his multi-faceted personality and all the points that were important to him. Since he produces mainly for children, I used bright colours and joyful variations of the letter M.
YEAR2018BRIEFRedesign, Logo